According to Luxury Group by Marriott International's report, APAC's affluent travelers are prioritizing experiences.

The home-rental platform Airbnb partnered with Karol G to launch one of its most significant and high-profile experiences to ...

Just beyond the swanky storefronts and weekend crowds, a new dimension awaits at 415 Broadway, where INTER, a high-concept ...

The Recluse Dongpo, a large-scale virtual-reality immersive experience, premiered at Hainan Museum in May, attracting eager fans of iconic Song Dynasty (960-1279) poet Su Shi (1037-1101) to embark on ...

Augmented reality (AR) software has been a common feature in professional design toolkits for a while. But the recent release of Apple’s Vision Pro glasses shows the mixed-reality wearables sector is ...

Airbnb is inviting "Vampire Diaries" fans to stay in a Georgia rental to experience a night, or two, in the fictional town of Mystic Falls. The home of Caroline Forbes (played by Candice King) is ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

From interactive theatre shows to themed escape rooms, immersive events have never been harder to dodge. Katie Rosseinsky ...

North America: Strong smartphone use and advanced mobile infrastructure drive high demand for travel apps and digital booking ...

This photo provided by Hybe shows "Jin Ramen" booth set up at BTS FESTA. (PHOTO NOT FOR SALE) (Yonhap) SEOUL, June 20 (Yonhap ...

Airbnb has launched its new Airbnb Experiences and Services, plus Airbnb Originals you can book online with Megan Thee Stallion and Chance the Rapper.

The "immersive entertainment" boom takes user-centred experiences to new heights, but isn't it making culture a little ...