Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We all know that marketing is about persuasion. And what better way to persuade someone to ...

Anchoring bias is a form of cognitive bias where people tend to place extra importance on the first piece of information they get on a topic, regardless of the accuracy of that data point. In ...

Let’s have some fun and start off with a little quiz. Take out pen and paper and write down the answers to the following two questions: (1) How old are you? (2) How many people worldwide died in major ...

Anchoring bias happens when individuals become too focused on the first piece of information that they receive (the “anchor”) when making decisions, even if the information is irrelevant or outdated.

Please provide your email address to receive an email when new articles are posted on . Physicians may anchor on initial information, like a congestive heart failure diagnosis, when making decisions ...

GULF OF MEXICO - SEPTEMBER 28: In this NOAA handout image taken by the GOES satellite at 13:26 UTC, Hurricane Ian moves toward Florida on September 28, 2022 in the Gulf of Mexico. The storm is ...

Research looks at how experiencing rudeness amplifies anchoring bias including in doctors' decision-making. Have you ever been cut off in traffic by another driver, leaving you still seething miles ...

Finding evidence of what is known as “anchoring bias,” UCLA-led research suggests that patients with congestive heart failure experiencing shortness of breath are less likely to be tested in the ...