Automation doesn’t eliminate the need for strategy; it makes a test-and-learn approach even more critical. This year, we have ...

In 2025, the line between brand messaging and cultural commentary continued to blur. As the year ends, let’s look back at the ...

This wasn’t the first time I’d seen these complaints about influencer culture and the endless pattern of fame and ...

Scammers frequently mimic legitimate charities during the holidays, hoping to exploit people’s generosity. They may use names ...

For the third-straight year, beauty brand Dove has a Super Bowl commercial focused on improving body confidence among girls ...

Get a clear breakdown of Pinterest’s ad lineup, what each format delivers, and how to align them with specific campaign goals ...

Q-tips is trying to make a bigger splash with its marketing through the introduction of jumbo-sized versions of its cotton swabs and an accompanying digital-first campaign, per details shared with ...

Dow Jones Top Company Headlines at 9 PM ET: Ad Spend to Grow More Than Expected in 2025 as Tariffs Sting Less and AI Gives a Leg Up | Trump ... Ad Spend to Grow More Than Expected in 2025 as Tariffs ...

Beyoncé stars in a new Ulta Beauty ad highlighting her Cécred line, Cé Lumière perfume and mom Tina Knowles’ vocals with a ...

The youngest generation is rewriting every rule of retail. Brands with an eye on the future should lean into these trends ...

Usually, cosmetic brands just want to sell cosmetics. But e.l.f. Beauty’s “So Many Dicks” campaign has a different goal. The effort, which launched late last year and is still running, aims to ...

We independently review everything we recommend. We may get paid to link out to retailer sites, and when you buy through our links, we may earn a commission. Learn more› By Neha Tandon Neha Tandon is ...