The proof is already there: UConn set the record for the highest ticket sales in history, and her projected WNBA team, the ...

This was never a long shot.” There is no athlete more suited for Nike than Caitlin Clark. The post “Why Doesn’t (Caitlin ...

Caitlin Clark was probably randomly scrolling on Instagram when she stumbled across a video that lit her up. The post Caitlin ...

Searches for women’s basketball have skyrocketed over the past year. GIPHY’s trending search shows why advertisers should be ...

While cards are simple, accessible, and easy to track, “nearly every sports collectibles category has enjoyed some degree of heightened success” in recent years, according to Orlando. Specifically, it ...

XX-XY Athletics brand has gone beyond the political divide into the mainstream with its mission to protect women's sports and ...

Across the region, efforts to capitalize on the rising popularity of women’s sports took root years ago. Here’s what the future holds.

Missing both Clark and coach Lisa Bluder, Iowa basketball is charting a new NCAA tournament course — with sustainable wins in ...

The Iowa Hawkeyes have advanced to the second round of the NCAA Tournament. They will see a familiar face on the other bench ...

Unexpected heroes Ava Heiden and Taylor Stremlow helped Iowa secure a first-round victory. The Hawkeyes will face Oklahoma on ...

Starting a new team in an organized sports league is hard, and that’s after you round up the money to bribe all the other ...