Technical documentation is the unsung hero of customer experience. It doesn’t have a flashy ad campaign or a social media manager. It just sits there quietly, making customers’ lives easier when done ...

As business leaders, we typically focus on products (which are important), but we often forget a crucial part: the customer's ...

The recent Microsoft AI Tour in New York City brought together industry leaders, technologists, and innovators to explore the ...

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

ISRO Chief V. Narayanan revealed that India plans to land on the Moon by 2040 with the Chandrayaan-5 mission featuring a 350 ...

Two local authors and energy workers wrote the book “Discovery — A Road Map to Your True Self.” It uses this travel metaphor ...

From hyper-personalization to sustainability and AI-driven retail, industry leaders discussed how brands are leveraging ...

Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights ...

Don’t worry. I can help you better understand the customer journey by using my years of experience in this space to impart some of its most important aspects. So, let’s dig in! The customer journey ...

Customer journey mapping — where organisations set out the interactions that they have with their customers during a particular experience — is becoming a valuable tool for providers of social housing ...