Fashion giant H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on ...

H&M has come under fire by people on social media after a young black model was pictured on its site with what many felt was inappropriately styled natural hair. A screenshot of the young girl ...

H&M is experimenting further with generative AI. The fast fashion retailer unveiled the first images of an ongoing project that features digital twins of professional models. Each AI-generated double ...

H&M will soon be seeing double. The Swedish retailer has partnered with third-party artificial intelligence provider Uncut to create digital replicas of 30 real-life models, as first reported by the ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital “twins” of 30 models. It says it will use the AI doppelgangers in some social media posts and marketing in the place of ...