Caitlin Clark debuts a new Nike 'Miss America' colorway at Team USA camp, marking her return after a 2025 WNBA season cut ...

Our top picks for the best sports bras include options for every price, size, and activity. Choose from Lululemon, Athleta, ...

Nike deal takes LSU into next generation originally appeared on The Sporting News. Add The Sporting News as a Preferred ...

LSU has extended its partnership with Nike through 2036, including a brand-new NIL program that involves select LSU athletes.

This article, Cyber Monday and Continued Black Friday Deals For Athletes, was first published on SportStarsMag.com.

Like Parker Posey says in The White Lotus, “I just don’t think, at this age, that I’m meant to live an uncomfortable life.” For me, that means I refuse to run in a sports bra without pockets. For as ...

Nike has taken a bold step into the future with Project Amplify, the world's first motor-powered footwear system made for people who love to move. Created with robotics partner Dephy, the design ...

Diana Crandall is a deputy editor of automation at Forbes Marketplace. With a master's degree in journalism from the University of Southern California and a background in marketing, she combines ...

As he walked toward an outdoor stage on Nike’s 400-acre campus last Thursday, Chief Executive Elliott Hill stopped, chatted and established brief connections with dozens of people. “What are we ...

Shoes like these could really help kickstart a workout. Nike is making good on their vow to “create epic s–t” after dropping a new line of sneakers that they claim are good for both body and mind.

Forward-looking: Nike aims to blend advanced technology with traditional fitness apparel and sportswear. Among the company's most intriguing innovations is a new piece of assistive technology designed ...

Five NBA championships. Two Olympic gold medals. An 18-time All-Star, with more than 33,000 points to his name (not to mention one 81-point game). Just about any professional basketball player in ...