Warner Bros bested tracking and overcome marketing challenges: How they turned 'A Minecraft Movie' into a blockbuster box office success.

McDonald’s Minecraft Meal is more than a Happy Meal. Here’s how the toys tap into nostalgia, collecting culture, and the rise ...

You read that correctly. The Nether Flame Sauce that's now at McDonald's is better than barbeque, ketchup, or ranch when it ...

Commentary: Here's our review of the Minecraft Happy Meals and Minecraft Movie Meals. You've got a month to get them.

Access the Skin in Minecraft: Launch Minecraft and navigate to the character customization section. Your newly redeemed ...

Goldstein is optimistic that “Minecraft” will help turn the box office tides. Fortunes have already begun to shift. Prior to ...

A Minecraft Movie is performing like gangbusters so far. The early returns suggest that villagers are more than willing to part with emeralds.

Going into the weekend, analysts projected “Minecraft” might hit $80 million. Instead, it nearly doubled that figure.

Minecraft and McDonald’s have collaborated to offer exclusive in-game skins through a special Happy Meal promotion. Customers ...

McDonald’s is teaming up with the blockbuster video game "Minecraft" to celebrate the release of "A Minecraft Movie," which ...