This business has and will continue to be lifted by the growth of streaming entertainment and digital advertising. The market ...

Roku ROKU and Comcast CMCSA are both active players in the fast-growing streaming market, each with a unique approach. Roku ...

This week, Sarah Harms started as Roku’s new vice president of advertising marketing. She will be responsible for executing marketing and measurement strategies across Roku’s entire ...

Are you a print subscriber? Activate your account. By Robert Conner - 12 min 51 sec ago By Maggie Carpenter - 42 min 51 sec ago By Adrianne Pasquarelli - 42 min 51 sec ago By Garett Sloane - 42 ...

Roku’s ability to scale its advertising platform and expand its international presence will be pivotal. The company’s strategy to grow beyond hardware sales into recurring revenue streams from ...

Discover how Roku's (NASDAQ: ROKU) Primetime Reach Guarantee reshapes TV advertising as it challenges top cable networks with wider primetime reach. Check out the short video to learn more ...

Roku’s ad-supported streaming business continued to deliver strong momentum in the first quarter of 2025, driven by its expanding platform scale and innovative advertising strategies.

Collier’s mandate, essentially, is to drive up viewing hours of free, ad-supported content on the Roku Channel (and, by extension, boost associated advertising revenue). In Q2, Roku gained 1.8 ...

But last quarter, advertising outpaced other revenue streams within Roku ... are easiest and most efficient for them to activate.” Roku’s home screen strategy Roku’s home screen also plays a central ...

In a report this spring, the Interactive Advertising Bureau said ... Dallas Lawrence, the company’s chief strategy officer and a former exec at Roku and Samba TV, told Deadline that Telly ...