BTS's decision to complete military service instead of seeking exemptions shows how South Korea's soft power strategy could ...

Fender has just announced the release of the JUKJAE Stratocaster Baggy – marking the first-ever Fender signature guitar ...

Korean names have conquered the world because of the immense popularity of K-dramas, K-pop, and Korean fashion. More and more ...

Jay-Z’s investment firm is targeting a $500mn fund to back South Korean lifestyle companies as US private equity bets on the global popularity of Korean pop culture.

It’s no secret that the winter months are tough on everyone. The sky grows darker so much quicker, and the weather is frigid ...

The K-aesthetic strikes that perfect balance between looking effortless and looking put-together. It’s a pop culture wave ...

Ambassador of South Korea to Lebanon, Gyusuk Geon, affirmed that the first Syrian–Korean Business Forum held in Damascus was ...

LANY March 26 Arizona Financial Theatre LANY slips into downtown Phoenix with a show on their Soft World Tour that’s about ...

Packed four-hour program highlights growing economic ambitions, cultural synergy between Korea, Thailand Laughter swept across the Grand Ballroom at Bangkok’s Grand Hyatt Erawan last Monday when ...

Louis Vuitton ’s latest retail venture, its largest flagship in the world to date, was unveiled on Wednesday at Shinsegae The ...

Louis Vuitton has unveiled its flagship store in Seoul. Six-storeys tall, it is more than just a retail outlet.

Explore the most exciting music collaborations of 2025, featuring chart-topping hits and viral tracks that brought artists together across genres and captivated audiences worldwide.