Songtradr has reorganized its B2B divisions under MassiveMusic, which it’s touting as “the industry’s most comprehensive, ...

Dyke confirmed Sonic is “100%” pursuing acquisitions in the second half of 2025, particularly in its franchise business. EchoPark is expected to begin expansion again in early 2026, and the company is ...

The past is a place of reference, reverence, self-recognition, and deep learning. Every brand has something special, whether ...

Sonic the Hedgehog 3's post-credits scene might hint at a time travel storyline for Sonic 4, but not in the way that most ...

In this talk Ed Trotter (head of business development, Europe) and Rick Sellars (head of creative direction, EMEA) took the ...

Media World, a leading OOH advertising company, has launched its official sonic branding, which plays when you land on the company’s official website – with the option to mute or unmute. The new sound ...

SEGA and Sonic Team have unveiled “Racing Around the World,” a new brand campaign that will promote the upcoming release of Sonic Racing: CrossWorlds. This campaign follows the footsteps of “Fearless: ...

The announcement comes on the heels of the SONIC brand’s history-making partnership as the first-ever Presenting Partner of X Games Ventura 2024 and their dynamic presence as an official sponsor of X ...

In this digital era where attention spans are short and choices are many, branding must evolve far beyond logos and packaging. Honey offers a unique opportunity for sonic branding. To produce ...

SONIC Drive-In is dialing up the summer vibes with the return of two legendary slushes and the debut of an all-new, craveable snack. Starting May 27, guests can once again sip on refreshing Watermelon ...