Netflix's programmatic advertising deal with demand-side platform The Trade Desk is estimated to yield major revenue results for the streaming platform and the DSP. [It] "speaks to the increasing ...

Several Dallas Mavericks fans were livid with Anthony Davis after the team's 120-116 preseason loss to the Charlotte Hornets on Saturday. Davis had 12 points, four rebounds and one assist.

The Trade Desk's R&D strategy propels the company forward, with game-changing platform revamps every two to three years. Ambitious R&D spending keeps The Trade Desk at the cutting edge of digital ...

Advertisers will soon be able to buy ads on Netflix using Amazon's tech. It's a sign of the intensifying rivalry between The Trade Desk and Amazon.

Morgan Stanley's wealth management business is often likened to a funnel. Now the wealth management giant is betting that a 30-second Super Bowl ad will give it perhaps its best chance ever to pour in ...

"OpenAds," launched by The Trade Desk Thursday, is described by the company as sort of a prebid wrapper designed to give ad ...

A long-awaited first partner for the Ventura TV OS could reshape how ads and content show up on living-room screens.