When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Admittedly, the stock price's recent surge of approximately 25% might induce more investors to buy this stock. Nonetheless, ...

Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused ...

Fast-forward four decades, and Sydney Sweeney is pulling the same trick—but with a fresh twist. Her American Eagle ads—which ...

Sydney Sweeney ad controversy lifts American Eagle stock price Big Pittsburgh ad agency stays put downtown, here's why Big ...

Sydney Sweeney’s latest denim campaign for American Eagle has unleashed a storm of criticism—and she’s weighing in. With ...

Following American Eagle’s (AEO) rapid retail rally on the backs of a short squeeze and a viral ad campaign featuring actress ...

After her recent jeans ad for American Eagle turned heads all across the globe, Sydney Sweeney could embark on yet another ...

American Eagle's response to criticism of Sydney Sweeney's jeans ad represents a cultural shift away from corporate apologies ...

Bud Light’s comeback plan may hinge on Sydney Sweeney, with a rumored $10M deal to revive sales after its PR nightmare.