When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused ...

Fast-forward four decades, and Sydney Sweeney is pulling the same trick—but with a fresh twist. Her American Eagle ads—which ...

Sydney Sweeney ad controversy lifts American Eagle stock price Big Pittsburgh ad agency stays put downtown, here's why Big ...

Americans Eagle shares rose more than 23% on Monday, Aug. 4, after President Donald Trump praised its controversial ad ...

The president called her much-debated jeans campaign the “HOTTEST” ad out there, which seemed to start a stock rally.

American Eagle's stock price rose Monday after President Trump praised the company's controversial ad featuring actress ...

After her recent jeans ad for American Eagle turned heads all across the globe, Sydney Sweeney could embark on yet another ...

Trump’s approval came after the “Euphoria” and “White Lotus” actress revealed that she is a registered Republican voter.

American Eagle stock surged more than 20% Monday after President Trump praised Sydney Sweeney's controversial ad campaign ...