Some fads end slowly, taking up to a generation to wane. Others are like lightning, bursting on the scene unexpectedly, ...

Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused ...

Fast-forward four decades, and Sydney Sweeney is pulling the same trick—but with a fresh twist. Her American Eagle ads—which ...

For those of you who missed the story, American Eagle signed Sweeney — an actress best known for her roles in HBO’s “Euphoria ...

Sydney Sweeney’s latest denim campaign for American Eagle has unleashed a storm of criticism—and she’s weighing in. With ...

Sydney Sweeney ad controversy lifts American Eagle stock price Big Pittsburgh ad agency stays put downtown, here's why Big ...

Faran Krentcil, Business of Fashion columnist and founder of fashionista.com, joins Jon Hansen to discuss the stock impact of ...

How nice to have the Sydney Sweeney "great genes" controversy. It is happily of no consequence, which is just what we need ...

AE’s ‘Sydney Sweeney Has Great Jeans’ campaign became the internet’s most controversial subject of the summer. Find out how ...

The backlash started after an American Eagle ad, featuring actor Sydney Sweeney, featured the slogan, "Sydney Sweeney has ...

Shares of American Eagle Outfitters Inc. jumped 24% Monday, its biggest daily gain since August 2000, after President Trump ...