Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

Lionsgate has hired digital media veteran Brad Haugen, most recently president of Will and Jada Pinkett Smith’s Westbrook ...

According to PwC’s 2023 Global Crisis and Resilience Survey, 89% of companies identified resilience as one of their most ...

In conversation with e4m, Sunil Kumaran, COO, BIG FM, spoke about the radio channel’s evolving strategies to drive audience ...

In the world of digital business, visibility alone is no longer enough. Brands need a marketing approach that not only ...

Industrial supplier Fastenal (NASDAQ:FAST) in Q1 CY2025, with sales up 3.4% year on year to $1.96 billion. Its non-GAAP ...

The UAE is introducing a new “Digital Wallet” to allow businesses to seamlessly pay for Ministry of Human Resources and ...

The former Westbrook Media executive will oversee original content creation, brand partnerships and other digital storytelling initiatives for the studio ...

CEO of Westbrook Media, Haugen becomes executive vp, digital strategy & growth as the studio looks to expand in the digital ...

Against this backdrop, an age-old question suddenly feels more urgent than ever: "Should marketing be the first line item to cut?" It is a fair question. But stopping at cost reduction without ...

Strategy has made a significant move in the digital asset space, boosting its Bitcoin (BTC) holdings to over $50 billion.