AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since 2019, but it risks irking loyal customers.

Along with this, Summer Movie Express guests can also purchase a "specially priced $5 Snack Pack, which includes a ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...

AMC has made a lot of strides since the pandemic, when movie attendance collapsed. However, with movie theater attendance ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

AMC ( AMC 0.64%), the world's largest owner of movie theaters, was also one of the original meme stocks that popped in 2020 and 2021. Retail investors, through the power of social media and investing ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...