The Perfume Shop has tapped one-to-one retail media ecosystem, Optimo, to provide personalised advertising solutions for its customers. Using Optimo, The Perfume Shop plans to deliver highly targeted ...

Xbox has teamed up with LG Electronics to bring the Xbox App to LG Smart TVs. Starting February 18, certain LG Smart TVs will ...

Yorkshire Tea has enlisted Happy Valley actress Sarah Lancashire CBE to star in its latest campaign. Created by Lucky ...

The ATP Tour, the men’s professional tennis circuit, has unveiled a new brand platform driven by a global marketing campaign ...

Millennials have surpassed Gen Z in social shopping across TikTok, Instagram and Facebook, according to new research.

Cadbury unveiled the latest installment of its celebrated “There’s a Glass and a Half in Everyone” campaign, part of the ...

Dove has launched a new ad inviteing consumers to “wash away the day”. Developed by Ogilvy New York with support from Ogilvy ...

Grand Games has secured $30 million in Series A funding, with Balderton Capital leading the round. The funding also saw ...

Cryptocurrencies such as Bitcoin and Ethereum have seen impressive increases in the first part of 2024. This simply means ...

Yorkshire Tea is addressing customers with varying “brewing needs” in its newest campaign. The ‘Decaf Declarer’ advertisement ...

Bay UK has been announced as the headline sponsor for Love Island: All Stars Season 2, continuing its mission to promote ...

Chipotle Mexican Grill UK has unveiled its first-ever Strava app Challenge. The restaurant chain has collaborated with the ...