With both Christmas and New Year’s falling right in the middle of the week this year, let’s be honest with ourselves: 2024 is ...

The onus is on the gaming industry to make gaming an essential channel for advertisers, rather than a nice-to-have.

Less than a month later, Zeta was the subject of two withering short seller reports claiming the company engaged in nefarious ...

After more than three years as SVP of retail media at Albertsons, Kristi Argyilan is taking a ride over to Uber to lead its ...

A class-action lawsuit was filed against Office Depot in California this week for allegedly deceptive pricing and advertising ...

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and ...

Curation might shape the next generation of ad networks while addressing challenges like transparency and scalability ...

Success with Gen Z isn’t about the stories brands want to tell – it’s about tapping into their stories and aligning with how ...

It would probably be fair to call 2024 the year that CTV went programmatic and became a digital performance channel.

In response to shifting ad industry trends, A360 Media abandoned its made-for-advertising model four years ago.

The IAB Tech Lab is officially rebranding its Seller Defined Audiences curation spec as “Curated Audiences,” its CEO Anthony ...

Publisher C-suite drama has been making headlines recently. Plus, there are now 27 active lawsuits against AI content ...