With both Christmas and New Year’s falling right in the middle of the week this year, let’s be honest with ourselves: 2024 is ...
The onus is on the gaming industry to make gaming an essential channel for advertisers, rather than a nice-to-have.
It would probably be fair to call 2024 the year that CTV went programmatic and became a digital performance channel.
After more than three years as SVP of retail media at Albertsons, Kristi Argyilan is taking a ride over to Uber to lead its ...
Less than a month later, Zeta was the subject of two withering short seller reports claiming the company engaged in nefarious ...
A class-action lawsuit was filed against Office Depot in California this week for allegedly deceptive pricing and advertising ...
In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and ...
Curation might shape the next generation of ad networks while addressing challenges like transparency and scalability ...
In response to shifting ad industry trends, A360 Media abandoned its made-for-advertising model four years ago.
Publisher C-suite drama has been making headlines recently. Plus, there are now 27 active lawsuits against AI content ...
Still a thing we’re working on! The tagline needs work. But the demand for IAB-based retail media standards is still growing. A year ago, ad tech vendors led by the startup Kevel created an outside ...
A class-action lawsuit takes Office Depot to task for deceptive pricing and ads; YouTube is taking over TV, but brands may be ...