Brand personification can help with gaining clarity on your brand's overall impact. Follow these 4 vital steps for defining your brand personality.

Social Media Marketing - This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal ...

Word-of-Mouth - Many companies have referral programs, but how many can say theirs converts at about three times the rate of other online campaigns and brings in over 500 product sales each ...

Learn how AI transforms ad optimization, audience targeting, and creative strategies to drive impactful advertising results.

Expert marketing advice on Taglines/Names: Name for private dog club newsletter posted by Anonymous, question 27784.

If you don't know, the rare corpse flower allegedly smells like it sounds. The gardens had a big hole cut in the back so they could pollinate it with another flower from Minnesota, so its smell was on ...

Marketers report changes in strategy, feelings of connectedness, and remote work expectations as a result of the pandemic. See the research.

Customer Relationships - The first step in getting closer to the customer is to go beyond his or her needs and understand the mechanics of their problem-solving behavior. Get the full story.

Content - Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth ...

The 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing.

Aside from being a popular form of entertainment, GIFs can be a powerful tool for B2B marketers. Learn when to use and NOT to use them in marketing.

Gone are the days of each social media app serving an individual, unique purpose. Read the tips to navigate the influx of social media apps we've seen recently.