AI search is changing the way businesses get found. Getting found is no longer just about ranking or driving traffic; it's about crafting content that speaks clearly to your audience and is structured ...

Every day we make trade-offs. We go to a convenience store and we pay a higher price for milk. You find a great deal on a product, but chances are you won't get much service or some other amenities.

You should avoid using acronyms, emojis, memes, GIFs, and all-caps in your work emails if you want to come across as serious, intelligent, trustworthy, and professional to your co-workers, according ...

Marketing Management - Are in-house marketing agencies (IHAs) trusted by their clients? Are clients satisfied with the creativity and strategic thinking of IHAs? To find out, researchers surveyed 281 ...

Logic alone fails to secure executive buy-in. Learn how to use relationships, narrative, and internal politics to gain lasting support for your marketing strategies.

Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.

JPMorgan Chase CEO Jamie Dimon has had much to say on the subject of artificial intelligence (AI). And every time the banking titan makes a public statement or sits down for an interview—as he did ...

Case studies are like condensed action films—full of characters, plot, and conflict—in which, thanks to your help, the clients get what they want. Part of a case study's persuasive power comes from ...

When I started my career in marketing, the discipline was fighting for a seat at the table. If you weren't in Sales or Product, as a marketer you were most likely an order-taking resource for those ...

Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion. Google is the second-most valuable brand ($578 billion), and Microsoft is the third-most valuable ($502 ...

On April 13, 2009, the Domino's Pizza corporate office received a notice from Consumerist.com that it had just posted a video to its site that Domino's should know about. In the video, two Domino's ...

Generative AI is tossing traditional marketing campaigns out the window and redefining the very structure of marketing teams, themselves. Roles, skills, and even how organizations think about talent ...