Sydney Sweeney can raise a glass to bumper publicity this week - but she may soon be toasting with beer rather than champagne if she signs as the new face of Bud Light.

Donald Trump has maintained a hands-on approach as US President. He uses social media and direct engagement to influence ...

By Jeff Mason (Reuters) -From firing people to promoting jeans, calling for peace deals or the renaming of a sports team, ...

Some fads end slowly, taking up to a generation to wane. Others are like lightning, bursting on the scene unexpectedly, ...

Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused ...

Fast-forward four decades, and Sydney Sweeney is pulling the same trick—but with a fresh twist. Her American Eagle ads—which ...

For those of you who missed the story, American Eagle signed Sweeney — an actress best known for her roles in HBO’s “Euphoria ...

Sydney Sweeney’s latest denim campaign for American Eagle has unleashed a storm of criticism—and she’s weighing in. With ...

A Levi’s spokesperson declined to comment Wednesday about the cultural debate that has developed from its new ads with ...

Sydney Sweeney ad controversy lifts American Eagle stock price Big Pittsburgh ad agency stays put downtown, here's why Big ...

Faran Krentcil, Business of Fashion columnist and founder of fashionista.com, joins Jon Hansen to discuss the stock impact of ...