A Levi’s spokesperson declined to comment Wednesday about the cultural debate that has developed from its new ads with Beyoncé, and American Eagle’s new campaign with Sweeney. Media requests to AEO and its outside public relations firm Shadow were not acknowledged.

Sydney Sweeney’s latest denim campaign for American Eagle has unleashed a storm of criticism—and she’s weighing in. With fierce debates online and real-world consequences for the brand, here’s an inside look at what’s happening.

Trump, upon discovering that she’s a registered Republican, was thrilled, but in the same way Trump’s thoughts on Taylor Swift are irrelevant to her life and intentions, his ramblings do not give more or less meaning to Sweeney’s denim demolition derby.