A new report says Tim Cook's top priority is making industry-leading AR glasses, a product that would effectively "kill" the ...

Tim Cook and his adherence to the “long arc of time” won—again. The iPhone is exempt from the White House’s latest escalation ...

President Trump stoked confusion this past weekend about tariffs on smartphones, but investors are viewing an electronics ...

Apple CEO Tim Cook has once again made headlines, as an old video from 2024 is being widely shared online, highlighting why ...

Tech companies have found themselves in the crosshairs of Trump’s aggressive tariff policies this week, with the Magnificent ...

Apple’s CEO is laser-focused on one thing: making sure Apple beats Meta to market with a pair of smart AR glasses that ...

In the 57-second clip, Mr Cook clarifies that the decision isn't driven by cheap labour, as commonly believed.

The fabled Apple Glass continues to be in development, with augmented reality glasses still a top priority for CEO Tim Cook ...

Have you ever wondered why a quintessential American brand like Apple continues to manufacture its iPhones in China, even in ...

Apple's Vision Pro is considered a commercial flop. Nevertheless, the Apple CEO continues to pursue his goal: real AR devices ...

In the old video, which has resurfaced now in the wake of US President Donald Trump’s policies, Apple CEO Tim Cook is seen ...