Universal Music Group NV, the world’s largest record label, expanded its global partnership with Amazon.com Inc.’s premium music service to boost fan engagement and fraud protection.

Universal Music Group and Amazon Music have announced an expanded global relationship that will "enable further innovation, exclusive content with UMG artists, and advancement of artist-centric principles including increased fraud protection,

Universal Music Group (UMG) and Amazon Music have jointly announced a renewed worldwide licensing agreement today (December 23). According to a press release, the deal encompasses an “expanded

"We are very excited to advance our long-standing, excellent partnership with Amazon Music that marks a new era in streaming – Streaming 2.0," said Universal Music chairman and CEO Lucian Grainge.

SANTA MONICA, Calif., Dec. 23, 2024 /PRNewswire/ -- Universal Music Group (UMG), the world leader in music-based entertainment, and Amazon Music today announced an expanded global relationship that will enable further innovation, exclusive content with UMG artists, and advancement of artist-centric principles including increased fraud protection.

Creative transformation organisation, WPP, and music behemoth, Universal Music Group (UMG), have entered into a partnership that is expected to offer client brands more advanced “audience engagement strategies leveraging the power of music”.