Gap has unveiled 'Better in Denim,' its Fall 2025 campaign starring global girl group KATSEYE. Set to the iconic early-2000s anthem 'Milkshake' by Kelis, the campaign reintroduces low rise denim into the cultural conversation through a genre-blending dance choreographed by Robbie Blue. Directed by Bethany Vargas and shot by Bjorn Iooss, the campaign captures the spirit of individuality — championing denim as a canvas for self-expression, unity, and style that transcends generations. Read here: h
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In the 90s and 00s Gap commercials were a key part of pop culture. The clothing brand hopes that by reviving its iconic dancing ads Gap can regain its cultural relevance to a whole new generation. We caught up with Gap marketing manager Erika Everett to get the inside scoop on the clothing brand's Spring 2024 campaign. https://www.thedrum.com/news/2024/02/27/the-unusual-story-how-gap-revived-its-iconic-dancing-ads #Gap #Marketing | The Drum
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