Most people buy based on need. The affluent buy based on ego. Auctions don’t work on broke buyers. They work on rich ones who say, “I don’t even want it… but I sure as hell don’t want him to have it.” That’s emotional buying at the highest level. And if your marketing doesn’t trigger it, you're selling to the wrong wallet. Dan Kennedy’s new book No B.S. Marketing to the Affluent is out now. Comment NEW and we’ll DM you the link 📘 | Magnetic Marketing

Where do the mass and affluent Singaporeans spend their money?

Affluent black neighborhoods in Tampa Florida [2024] - Smart Explorer