Ice cream ad celebrating Vinod Kambli's comeback sparks backlash
MSNEdited by Nikhil Pandey
Ice cream ad celebrating Vinod Kambli's comeback sparks backlash
An ice cream advertisement featuring Vinod Kambli, intended to celebrate his comeback and resilience, has sparked criticism online.
3 weeks ago
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Dinshaw's new ad for its ice cream cone, featuring Vinod Kambli, by the agency Womb, left me dismayed. The narrative crux is the line "Jinko life mein thoda kam mila, unke liye thoda zyada".The subject of that "thoda kam mila" framing is a real, living person whose health struggles, public breakdowns and financial difficulties are well-documented and ongoing. Sure, many feel Kambli deserved more in life. But this ad film doesn't redeem that narrative. It harvests it to sell ice cream cones.The w
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