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Meineke Car Care Centers #brand presents "Otto’s Back!" campaign, developed by Erich and Kallman #agency In 2022, Meineke introduced its number-one fan and spokesperson, Otto. Playing off the German translation of “meine key,” which is “my key,” the 2022 campaign established that jolly Bavarian Otto only trusts Meineke for total car care. In a 180 from the conventionally serious tone of most auto repair and maintenance marketing, Meineke boldly chose humor, creating a character audiences respond
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Meineke Car Care Centers: Otto’s Back! • Ads of the World™ | Part o…
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