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YouTubeHubSpot Marketing
B2B Sales Calls Are No Longer Closing Deals (Marketing Is)
Your B2B buyers already made up their minds before your sales team picks up the phone. 94% of B2B buyers used AI to research and compare vendors last year. Over half prefer a completely rep-free buying experience. They want to self-serve. They're building shortlists. Forming opinions. Making decisions. Most of it happens before they ever talk ...
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